It’s time to put the record straight with a resounding YES – permanent makeup is just as much for men as it is for women! Male grooming has grown exponentially over the last few years and our male counterparts are taking great pride in their appearance. Like us, they have their own hang ups and insecurities, so why wouldn’t – or shouldn’t they – deserve the same opportunities to improve their features as women do? The fact that the word ‘makeup’ is so associated heavily with women can deter some men from even considering permanent makeup as a viable way to address their issues. However, as with the permanent eyebrow, eyeliner and lip treatments Karen Betts and her Elite Artists perform every day, we’re seeing more and more men take advantage and walk through our clinic doors asking for this treatment.
Ok, so they’re not asking for brightly coloured lips or a vibrant winged eyeliner, they’re turning to permanent makeup and the skills of Karen and her team for natural looking results that either enhance or correct their features. Don’t believe us? Take a look at Ricardo’s story here.
Karen Betts and her elite artists use their expert skills and special considerations throughout the procedure to ensure the desired results are achieved. For example, during an eyebrow treatment they will consider the different texture of the skin (which is often tougher for males) and the shape, look and flow of hair strokes. The shape needs to be thicker and less defined and the hair strokes are made to look coarser. This is to replicate a more naturally masculine look, which is completely different from the delicate strokes which would most likely be used for a female brow.
Whether it’s an eyebrow treatment to rectify sparse brows, a lip treatment to correct asymmetry or improve the colour and contours of the lips or a subtle lash enhancer to give the eyes more definition, men are benefiting from permanent makeup and medical tattooing treatments which help improve their self-esteem and confidence. Here’s to male equality!