Here's a snippet from the article:
"As the business and I have grown, I am much more disciplined and appreciative of the value of market research and strategic planning to ensure the best results. I no longer want quick fixes, but thought-out communications. I always ask: “How will the business benefit from this decision I’m about to make?”’
Have you asked yourself that question? Read the article in full here - there's lots more valuable advice from professional contributors, like Karen. And don't forget - you can learn from Karen direct by joining one of her Industry Insight Days. Simply call her training team on 0844 8016830 for dates & further information.